Does your web designer know enough about SEO?

Search engine optimisation is an art, not a science. While you can try hard to boost your site’s visibility on results pages after it is live, unless it has been designed with SEO in mind, you might be fighting a losing battle.

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Here are a few tactics to use if you want to find out whether or not the web designer you are working with has a good grasp of SEO, or whether they might need a bit of help in this area.

Indexing issues

Search engines are changing all the time, offering new ways of displaying information to users and mixing up how results are organised.

However, proper indexing is still the main concern facing site owners who want to optimise effectively. If your web designer does not take this into account, you could be in trouble.

They need to know that Google and its contemporaries only index content which appears in easily accessible code. Think HTML and CSS, rather than more complex and impenetrable solutions like Flash and Javascript.

Unfortunate introductions

The homepage of your site needs to be a finely tuned mission statement for your business as a whole. But if a web designer is more interested in creating impressive design touches, rather than ensuring that there is enough content to achieve a solid search rank, then it might fail to gain traction.

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Working with an agency like, which offers professional SEO services in London, is a good way of avoiding designers with a lack of expertise. You can get a homepage that hooks visitors and also pleases the search algorithms.

Flawed URLs

Not all designers realise that the URLs of each page on a site can hold sway over whether or not they rank well on search engines. If you are being told that they are going to take the route of dynamic generation or use arcane session IDs to append each address, think twice about continuing this relationship.

The ideal URL will not only be consistent for all visitors and across all devices, but will also contain relevant keywords that will drive interest in the page itself and help search engines to work out what it has to offer. This is just one of the SEO basics that designers need to get right every time.

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